Brand Identity
FatBurger: Identity for a gourmet burger brand
A bold, cohesive visual identity for FatBurger, a gourmet fast-food brand. The branding captures the brand's strong and indulgent personality, applied across touchpoints from packaging to digital platforms.
The mark had to work greasy-fingered on a wrapper and crisp on a phone screen — so the system leans on weight and appetite rather than detail.
